Table  1.  Marketing periods to target for new varieties.
Time Period	Marketing opportunity
August 15 to August 31	Growers who are producing peaches and other produce.  There is a need for good varieties at this time to compliment sales of other fruit.
September 1 to September 15	This is pre-McIntosh time when high quality, tree ripened fruit are in short supply.  Ethrel may be used on McIntosh to bring it into this harvest window, but this is often to the detriment of fruit quality.
September 16 to September 30	Opportunities are available for providing customers alternatives to McIntosh, Empire  and Macoun.
October 1 to October 15	This is a traditional time to visit orchards and roadside stands.  It is a prime time to provide customers with some unique choices, something very exciting.
October 16 to later	Many traditional varieties have been harvested by this time.  There are a few variety choices so the addition of varieties at this time would be an additional marketing opportunity.